With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you’re selling … right? Unfortunately, targeting a local market on Facebook is a little more challenging than that.
Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly. Here are nine proven Facebook marketing tactics 2018 you can use to drive foot traffic, build brand awareness, and increase revenue potential.
1. Share Reviews
2. Create an Event
3. Use Groups
4. Share Local Content
5. Mention Local Businesses, Events, and Groups
6. Tag Locations & Events
7. Run a Contest
8. Encourage Foot Traffic
9. On-Site Promotion of Your Facebook Page
Executing successful Facebook local marketing tactics requires consistent testing and experimentation. What works for a retail business might not work for a restaurant, and vice versa.
Take the time to figure out what your audience responds to the best and what generates the most business for your company through Facebook. Successful Facebook local marketing can take time. Be patient, detail oriented and persistent.